First Lite Announces New 'Camel Toe Resistant' Yoga Pant

April 25, 2016

 

         Ketchum, ID based technical clothing company First Lite is continuing to broaden its offerings by stepping into the lucrative 'yoga pant' market. The newly released women's exercise clothing line are made from First Lite's traditional Merino wool blend but employ a revolutionary new stitching technology called Clamouflagewhich make the pants highly resistant to labial contouring.

         

       Kenton Carruth, owner and co-founder of First Lite, stated,

 "After many years of carefully observing this phenomenon, it was clear that if we could invent some type of camel toe reduction system, it would turn the exercise clothing industry on its head." 

 

        Initial reviews of the sheer stretch pant have been overwhelmingly positive:

 

"First Lite has officially served notice to beef curtains worldwide: There's a new sheriff in town."   - Runner's World Magazine 

 

"As a longtime taco smuggler, I have to say this new Clamoflauge™ is a real game changer. Two thumbs WAY up."  - Hillary Clinton

 

"MILFy as fuck." - Atkinson's meat department

 

**find out more at www.firstlite.com **

 

 

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